Tag Heuer

The Rise of the TAG Heuer Carrera Extreme Sport

Inspired by the legendary Carrera Panamericana road race, famed for its demanding challenges in Mexico, Jack Heuer bestowed this distinguished name on the TAG Heuer Carrera collection. The timepieces quickly gained popularity for their precision and innovation, capturing the attention of watch enthusiasts.

December 23, 2024

TAG Heuer Aquaracer Professional 300: A Timepiece for Modern Adventurers

TAG Heuer has just introduced the newest members of its iconic Aquaracer collection, celebrating those with a passion for the sea and a thirst for adventure. This collection, embodying TAG Heuer’s bold spirit, also stands as a testament to the brand’s relentless pursuit of excellence and innovation in watchmaking—designed to push boundaries on every front.

October 28, 2024

TAG Heuer At Watches & Wonders 2024

TAG Heuer's latest unveiling at Watches and Wonders 2024, sees the Swiss luxury watchmaker showcasing its newest timepieces.

April 11, 2024

Lights Out: Formula 1 Returns with TAG Heuer

Earlier this month, the Formula 1 season commenced in Bahrain with an exhilarating race, culminating in Red Bull driver Max Verstappen securing first place on the podium. TAG Heuer boasts a remarkable partnership with both Formula 1 and the Red Bull racing team. There is no better time than now for us to explore this historic partnership and collection, built for those who live life at full speed.

March 13, 2024

TAG Heuer Unveils Latest Innovations at Watches and Wonders 2023

Explore the cutting-edge technology and design of TAG Heuer's new luxury timepieces unveiled at Watches and Wonders 2023.

March 30, 2023

Watches and Wonders 2023 - The world's premier watch event returns

Watches and Wonders, the world's premier watch fair, is back again in Geneva for 2023, and the excitement is palpable! This year's event promises to be bigger and better than ever before, with an impressive lineup of watch brands set to showcase their latest and greatest timepieces. Among them are some of the biggest names in the industry, including Rolex, TAG Heuer, and TUDOR.

March 23, 2023

TAG Heuer Unveil a New Aquaracer GMT

Introducing the Aquaracer Professional 300 GMT, TAG Heuer’s fresh take on their luxury tool watch that is designed to go beyond the edge, any place – and any time.

August 30, 2022

Celebrating the History of Swiss Watches

Delve into the rich 500-year industry of watchmaking and allow Baker Brothers to introduce you to the heritage of Swiss watches and what makes them so irresistible.

June 19, 2021