Longines

Baker Brothers Insights & Inspiration

Discover the latest trends, news, and stories from the world of jewellery and watches.

The Power of Ruby

Whether you’re drawn to ruby’s symbolic meaning or its undeniable beauty, there’s no denying its impact. Discover how this extraordinary gem brings passion to every piece.

June 30, 2025

The Enduring Charm of Rose Gold

From its soft blush tone to its versatile elegance, discover why rose gold remains a go-to choice for modern jewellery and watch lovers.

June 2, 2025

The Ultimate Guide to Longines Watches

Discover the legacy of Longines in From Conquest to DolceVita – The Ultimate Guide to Longines Watches. With nearly two centuries of Swiss craftsmanship, our guide explores Longines’ most iconic collections, from the refined Master Collection to the adventurous Spirit series.

March 5, 2025

Henry Cavill - Longines' New Ambassador of Elegance

Henry Cavill combines sophistication with authenticity, embodying the brand’s philosophy that elegance is an attitude.

February 28, 2025

Jingle Bell Time - A Festive Watch Guide

Unwrap the magic of time this Christmas with our exquisite collection of luxury watches. Crafted for the fashion-forward souls aged 18 to 25, these timepieces blend style and sophistication together to make a statement with every tick.

November 20, 2023

Longines Mini DolceVita - Elegance In The Smallest Detail

The Longines MINI DOLCEVITA has arrived! With its discreet yet sophisticated profile, classic styling, and aesthetic combinations that are both timely and timeless, it is a masterpiece that exudes the luxury and contemporary elegance that Longines have become known for. These new MINI DOLCEVITA models are bound to resonate with dynamic women that are drawn to breathtaking watches to complement their styling choice.

September 23, 2023

Celebrating the History of Swiss Watches

Delve into the rich 500-year industry of watchmaking and allow Baker Brothers to introduce you to the heritage of Swiss watches and what makes them so irresistible.

June 19, 2021