Privacy Policy

Baker Brothers Diamonds is committed to ensuring the ways in which we collect, store and process data is transparent.

We take your data seriously, and as such undertake a number of administrative and technical procedures to ensure your data remains secure.

With regard to the Data Protection Act 1998, and the General Data Protection Regulation (EU) 2016/679, Baker Brothers Diamonds is the data controller, registered at Diamond House 11-13, St. Peters Street, Bedford MK40 2PN.

This privacy policy outlines how your personal information is collected, processed and shared.

By continuing to navigate this website or by submitting data via the forms you are agreeing to accept our terms as outlined in the policy below.

Privacy Policy

Baker Brothers (Jewellers) Ltd holds and processes a range of information about its clients, and other persons who may be interested in Baker Brothers (Jewellers) Ltd services.

This privacy notice applies to all Baker Brothers (Jewellers) Ltd operations and explains the type of information that we process, why we process it and how that may affect you.

We may update this privacy notice from time to time and will post any revised notice on this webpage. Where appropriate we may notify you by email or by a notice on our website that our privacy notice has changed but we recommend that you check this page regularly. Any changes will be immediately effective on posting.

What information do we collect about you?
Most of the personal data we process about you comes directly from you (whether face to face, over the telephone, on a paper form, by email or online) for example:

When you make a purchase in store, or online;
when you bring in an item for repair, or ask us to produce a valuation;
when you express an interest in purchasing an item, to one of our staff or representatives;
when you sign up on bakerbrothersdiamonds.com to receive news and mailers via email.

Your image may be collected automatically when you visit our premises, via CCTV. CCTV is in use for security reasons, to protect our staff, clients and property. Photography takes place at events, which means that your image may be used for social media or marketing purposes. If you are not happy for your image to be used in this way, you must make yourself know to a member of Baker Brothers staff.

Expressions of Interest
The information collected as a part of an Expression of Interest will be used within Baker Brother (Jewellers) Ltd. Occasionally we may securely use a fulfilment company to deliver our mailshots. This information is deleted by them as soon as the publication has been delivered.

With exception from the above statement. Your information will never be supplied to anyone outside Baker Brother (Jewellers) Ltd without first obtaining your consent unless we are obliged or permitted by law to disclose it.

If at any time you would like to withdraw consent, simply tell us and we’ll act on it straight away by emailing [email protected], with no hard feelings.

Should you wish access to the information we hold on you, we shall provide you with the information within one calendar month of your request.

We promise to keep your details safe and secure and Baker Brother (Jewellers) Ltd will never sell your data.

Rolex Section
While navigating the Rolex section of our website, you may interact with an embedded website from www.rolex.com. In such case, Terms of Use, Privacy Notice and Cookies Policy of www.rolex.com are solely applicable.

Your rights
Under current legislation you have the following rights regarding your data:

The right to be informed
The right of access
The rights of rectification, erasure, restriction of processing and objecting
The right to data portability
Rights in relation to automated decision making and profiling

With respect to these rights we have provided the following information:

The right to be informed
Below is a summary of the data we collect:

What data is collected

How it is collected

Legal basis

Retention period

Why we collect it

Who it may be shared with

IP Address, browser and operating system information

Automatically

Legitimate interests

Until deletion request

Investigating activities in breach of the Computer Misuse Act (1990).

Law enforcement services and other 3rd parties for the purposes of investigation.

Anonymous website usage statistics and demographic information

Automatically

Legitimate interests

Determined by Google and potentially other 3rd party providers

To allow us to monitor and improve the features and services offered by the website.

Google and potentially other 3rd parties for the purposes of improving the website.

Personal data entered via the contact form(s)

Website form(s)

Consent

Until deletion request

To reply to your enquiry and provide subsequent assistance.

Data will never be shared without your prior consent.

Personal data entered via the newsletter signup form(s)

Website form(s)

Consent

Until removal request

To keep you up to date with relevant information about our products or services.

Data will never be shared without your prior consent.

Personal data entered via the registration form(s)

Website form(s)

Consent

Until removal request

To allow you to login to the website and access your account.

Data will never be shared without your prior consent.

Personal data entered via the purchasing form(s)

Website form(s)

Contractual, legitimate interests

In line with the laws for accounting records

To fulfil your order and for our accounting records. Card details are never stored locally, and are passed directly onto the payment provider.

3rd parties who are involved in the completion of the purchase, such as payment handlers and shipping companies. In addition data may be shared with 3rd parties for the purposes of accounts auditing.

Personal data entered via the live chat form

Live chat form

Consent

Determined by 3rd party provider

To reply to your enquiry and provide subsequent assistance.

3rd party live chat provider for the purposes of providing the service.

Sharing of information

In order to provide our services and complete our contractual obligations we may need to share your data with specific 3rd party organisations. These include contractors who are involved in the provision of this website and those involved in the fulfilment of orders. Where this sharing of data occurs we will ensure that the data will be communicated securely.
Where data may need to be shared to countries outside the European Union, we will ensure additional precautions are taken.

Transmission of information
Where sensitive data is transmitted between your browser and the web servers we will ensure adequate precautions are taken, for example encryption in transit where applicable.

Storage of information
We will endeavour to keep any information we store about you secure by taking necessary technical and administrative precautions including, but not limited to:

Access control restrictions
Firewalls
Malware scanning
Encryption of sensitive information

Do not track

Please note that we do not alter the website's data collection practices when a 'Do Not Track' signal is passed from your browser.

3rd party links
On this site we may include links to 3rd party websites. Please be aware we have no control over the data you share with the 3rd party sites or the way they handle data. We would recommend that you review the privacy policy on each site.

The right of access

Any subject access requests must be made in writing via email or to our registered business address. These requests will be dealt with in accordance of the General Data Protection Regulation (EU) 2016/679.
We will respond within one month of receiving the request.

The rights of rectification, erasure, restriction of processing and objecting

Where there is a desire to exercise these rights, please make your request in writing via email or to our registered business address.
In some cases there may be relevant legal obligations which mean we are unable to comply, for example the deletion of financial records, but where this occurs we will provide clear and concise reasoning.

The right to data portability

Where you require your data to be ported to another system, please make a data subject request as outlined in the 'Right of access' section above.
With this request we will provide all data we hold about you, however we may be unable to accommodate requests for data to be in a specific format. We will not pass this information directly to a 3rd party, but to you to provide to whichever 3rd party you wish to share it with.

Rights in relation to automated decision making and profiling

Your information will not be used for automatic decision making, with the exception of the completion of financial transactions.

Complaints

If you have any complaints regarding our handling of your data, please contact us in writing by email or to our registered business address. In addition you can lodge an official complaint with the Information Commissioner's office - https://www.ico.org.uk.

CHANGES TO OUR PRIVACY POLICY
We keep our privacy policy under regular review, and we will place any updates on this web page. This privacy policy was last updated on 17th January 2022.

HOW TO CONTACT US
Please contact us if you have any questions about our privacy policy or information we hold about you.

Email us: [email protected]

Write to us: Baker Brothers Diamonds (FAO Marketing Department)  11-13 St Peter’s Street, Bedford, MK40 2PN

Call us: 01234 352343

Updated 05/02/2025

1. Introduction

We may update this privacy notice from time to time and will post any revised notice on this webpage. Where appropriate we may notify you by email or by a notice on our website that our privacy notice has changed but we recommend that you check this page regularly. Any changes will be immediately effective on posting.

Do not track

Please note that we do not alter the website's data collection practices when a 'Do Not Track' signal is passed from your browser.

2. What information do we collect about you?

Most of the personal data we process about you comes directly from you (whether face to face, over the telephone, on a paper form, by email or online) for example:

- When you make a purchase in store, or online;
- When you bring in an item for repair, or ask us to produce a valuation;
- When you express an interest in purchasing an item, to one of our staff or representatives;
- When you sign up on bakerbrothersdiamonds.com to receive news and mailers via email.

Your image may be collected automatically when you visit our premises, via CCTV. CCTV is in use for security reasons, to protect our staff, clients and property. Photography takes place at events, which means that your image may be used for social media or marketing purposes. If you are not happy for your image to be used in this way, you must make yourself know to a member of Baker Brothers staff.

Expressions of Interest
The information collected as a part of an Expression of Interest will be used within Baker Brother (Jewellers) Ltd. Occasionally we may securely use a fulfilment company to deliver our mailshots. This information is deleted by them as soon as the publication has been delivered.

With exception from the above statement. Your information will never be supplied to anyone outside Baker Brother (Jewellers) Ltd without first obtaining your consent unless we are obliged or permitted by law to disclose it.

If at any time you would like to withdraw consent, simply tell us and we’ll act on it straight away by emailing [email protected], with no hard feelings.

Should you wish access to the information we hold on you, we shall provide you with the information within one calendar month of your request.

We promise to keep your details safe and secure and Baker Brother (Jewellers) Ltd will never sell your data.

Rolex Section
While navigating the Rolex section of our website, you may interact with an embedded website from www.rolex.com. In such case, Terms of Use, Privacy Notice and Cookies Policy of www.rolex.com are solely applicable.

Your rights
Under current legislation you have the following rights regarding your data:

The right to be informed
The right of access
The rights of rectification, erasure, restriction of processing and objecting
The right to data portability
Rights in relation to automated decision making and profiling

Data will never be shared without your prior consent.

Payment Information

To fulfil your order and for our accounting records,card details are never stored locally, and are passed directly onto the payment provider.

3rd parties who are involved in the completion of the purchase, such as payment handlers and shipping companies. In addition data may be shared with 3rd parties for the purposes of accounts auditing.

3. Google Consent Mode

We use consent management tools to ensure that we only collect and process personal data when you provide your consent. These tools allow you to manage your preferences for data collection, including cookies and tracking technologies.

What is Consent Mode?
We utilise Consent Mode to respect your preferences regarding data tracking. Before we collect data, we seek your consent through a banner or pop-up that allows you to accept or decline the use of cookies and other tracking technologies.
Impact of Denied Consent:
If you decline consent, some features of our website or services may be limited or unavailable, including advanced analytics and personalised advertising.

4. Advanced Conversion Tracking

We use advanced conversion tracking technologies to monitor the effectiveness of our advertising campaigns and improve your user experience.

Purpose of Conversion Tracking:
Conversion tracking helps us understand how users interact with our ads, track user actions (such as clicks or purchases), and optimise our marketing strategies.
Data Collected:
We collect data such as interactions with advertisements, clicks, page views, and other online actions.
Third-Party Services:
We may use third-party services, including Google Ads and Facebook/Meta Pixel, to conduct conversion tracking. These services may collect data such as your browsing history and interactions with advertisements.
How the Data is Used:
We use the data collected to measure the performance of our advertisements, understand user behaviour, and improve our marketing efforts.

5. User-ID Collection

To enhance your experience, we collect and use User-IDs. These are unique identifiers assigned to individual users, which allow us to track interactions across multiple sessions and devices.

What is User-ID Collection?
A User-ID is a unique identifier assigned to you when you interact with our services. It allows us to track your activities across different devices and sessions, helping us offer a more personalised experience.
Purpose of User-ID Collection:
We use User-ID data to improve functionality, personalisation, and continuity of your user experience across multiple devices.
Storage and Sharing:
The User-ID is stored securely and may be associated with other non-personally identifiable data. We do not share User-ID information with third parties except for trusted service providers who help us deliver our services.
User Rights Regarding User-ID:
You can request access to, correction of, or deletion of your User-ID by contacting us.

6. User-Provided Data Collection

When you interact with our services, you may provide us with certain personal data directly, such as during account creation, registration, or communication with customer support.

Data Collected:
We collect personal data such as your name, email address, and other contact information you provide when creating an account or using our services.
Purpose of Collection:
We use this data to facilitate account creation, provide customer support, personalise your experience, and send relevant communications.
How Data is Used:
Your data is used to improve our services, process your requests, and provide customer support. We may also send you marketing communications, which you can opt out of at any time.
Data Sharing:
We may share your data with trusted third-party service providers who assist us in running our services (e.g. payment processors, email marketing platforms). These third parties are contractually obligated to keep your data secure and use it only for the purposes for which it was shared. These include contractors who are involved in the provision of this website and those involved in the fulfilment of orders. Where this sharing of data occurs, we will ensure that the data will be communicated securely. Where data may need to be shared to countries outside the European Union, we will ensure additional precautions are taken.
Transmission of information
Where sensitive data is transmitted between your browser and the web servers we will ensure adequate precautions are taken, for example encryption in transit where applicable.
Storage of information
We will endeavour to keep any information we store about you secure by taking necessary technical and administrative precautions including, but not limited to: access control restrictions, firewalls, malware scanning, encryption of sensitive information.
Data Retention and Deletion:
We retain your personal data for as long as necessary to provide our services or as required by law. You can request the deletion of your personal data at any time.

· The Right of Access
Any subject access requests must be made in writing via email or to our registered business address. These requests will be dealt with in accordance of the General Data Protection Regulation (EU) 2016/679. We will respond within one month of receiving the request.

· The rights of rectification, erasure, restriction of processing and objecting

Where there is a desire to exercise these rights, please make your request in writing via email or to our registered business address. In some cases there may be relevant legal obligations which mean we are unable to comply, for example the deletion of financial records, but where this occurs we will provide clear and concise reasoning.

7. Third-Party Links

On this site we may include links to third-party websites. Please be aware we have no control over the data you share with the 3rd party sites or the way they handle data. We would recommend that you review the privacy policy on each site.

8. Cookies and Tracking Technologies

We use cookies and other tracking technologies to enhance your experience on our website and track interactions with advertisements.

Types of Cookies Used:
We use first-party and third-party cookies, session cookies, and persistent cookies for purposes such as analytics, user preferences, and advertising.
Purpose of Cookies:
Cookies are used to improve functionality, track user interactions, provide targeted advertising, and personalise your experience.
Managing Cookies:
You can manage your cookie preferences by adjusting your browser settings or using our consent management tool.

9. Your Rights and Control

You have certain rights regarding the personal data we collect. These include:

Access, Rectification, and Deletion:
You can request access to the personal data we hold about you, request correction of inaccurate data, and request the deletion of your data.
Opt-Out Options:
You can opt-out of data collection by adjusting your cookie preferences or using opt-out tools provided by third-party services.

· Rights In Relation To Automated Decision Making And Profiling

Your information will not be used for automatic decision making, with the exception of the completion of financial transactions.

Data Portability:
In some cases, you may request a copy of your personal data in a portable format. Where you require your data to be ported to another system, please make a data subject request as outlined in the 'Right of access' section above.

With this request we will provide all data we hold about you, however we may be unable to accommodate requests for data to be in a specific format. We will not pass this information directly to a 3rd party, but to you to provide to whichever 3rd party you wish to share it with.

10. International Data Transfers

Your personal data may be transferred to and processed in countries outside your country of residence, including jurisdictions that may have different data protection laws. We take steps to ensure that your data is protected, including through the use of Standard Contractual Clauses.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated policy on our website and indicate the effective date. Please review this Privacy Policy regularly to stay informed about how we protect your data.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

BAKER BROTHERS DIAMONDS
Email: [email protected]
Phone: 01234 352343
Address: 21 St Peters Street, MK40 2PN

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