Rolex wishes to accompany the second life of its watches already circulating on the market,with a view to preserving, maintaining and guaranteeing what already exists.
Rolex watches – new or pre‑owned – should only be bought from Official Rolex Retailers, who are authorised to sell and care for Rolex watches.
Built to last
Because they are designed to last, Rolex watches often have several lives. With the Rolex Certified Pre-Owned programme, we offer the possibility of acquiring certified authentic second-hand models, fully serviced and guaranteed by us. Whatever their past adventures, our watches are ready to accompany you in a new story.
Nothing can escape time
With the Rolex Certified Pre-Owned programme, any second-hand Rolex watch that is at least two years old can be set to start a new journey. Once back at Rolex, they are serviced and tested rigorously until it is worthy and rewarded a new and unique seal to set forth on new adventures.
“And the end of the story? There is not yet an end in sight!”
Hans Wilsdorf
The founding vision of Hans Wilsdorf
Since 1905, Rolex has maintained the founding vision of its creator, Hans Wilsdorf, who saw the wristwatch as an object of the future, emblematic of the modern era. Hans Wilsdorf revolutionised the world of watchmaking by overcoming three major challenges: producing small yet precise movements, developing a robust and waterproof case to protect the movements from external factors, and finally, fitting the watch with a self-winding system that would offer the wearer greater convenience on a daily basis.
The cardinal values of the Rolex Manufacture
Every Rolex watch is designed, produced and tested with constant attention to the tiniest of details. This ‘superlative’ approach is expressed through several fundamental qualities that characterise every Rolex watch: precision, waterproofness, autonomy, robustness, simplicity, craftsmanship, comfort and durability. These major technical and aesthetic principles have always guided the work of the Rolex Manufacture. They promise the wearer the experience of an exceptional watch, whose features express unique expertise.
A superlative approach to watchmaking
On their dials, Rolex watches are inscribed with the word ‘Superlative’. This designation confirms that every watch leaving the Manufacture’s workshops has passed a series of particularly demanding tests conducted by Rolex in its own laboratories, according to its own, very particular criteria. These tests not only apply to the calibre, but to the fully assembled watch after casing the movement, guaranteeing superlative performance on the wrist in terms of chronometric precision, waterproofness, self-winding and power reserve.
More than a certification, a state of mind
By extension, all the components of a Rolex watch can be described as ‘superlative’. In fact, every one of them is subjected to continuous, rigorous checks, from its design to its final assembly. The term ‘superlative’ therefore refers to much more than a chronometric certification. It expresses a state of mind that permeates every department of the company and drives every individual working for Rolex, whatever their role.
Innovation in motion
Exceptional performance is achieved through constant industrial and human effort, based on a permanent questioning of what has been learned and the constant improvement of techniques, tools and tests. This innovation is inherent to the brand, as evidenced by the more than 600 patent applications filed by Rolex since its creation.
Integrating all areas of expertise
By progressively integrating all areas of watchmaking expertise within its Manufacture, Rolex is able to impose its own rules and perpetuate its quest for excellence. The choice of autonomy has shaped the identity of a brand that lives at the crossroads of fine tradition and state-of-the-art technology. It translates in its four production sites, all located in Switzerland, bringing together more than 9,000 employees.
FREE DELIVERY (Excl. Sale Items)
DIAMOND SPECIALISTS
0% APR FINANCE* (T&Cs apply)
