TAG Heuer luxury watch banner featuring precision timepieces and sporty designs

WHY CHOOSE BAKER BROTHERS FOR YOUR TAG HEUER WATCH?

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OFFICIAL TAG HEUER RETAILER

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FLEXIBLE FINANCE OPTIONS

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TAG HEUER - THE RACE NEVER STOPS

Indulge in the ultimate symbol of luxury and precision with TAG Heuer watches at Baker Brothers. Born in Switzerland in 1860, TAG Heuer continues to set new benchmarks in technology and design. Their collections, including Carrera, Aquaracer, and Monaco, boast features such as chronographs, water resistance, and high-quality materials, making them the perfect choice for any occasion.

The ultimate tool watch designed for life’s biggest adventures.

AQUARACER

Heuer’s oldest collection, now its most high-performance creation.

AUTAVIA

The iconic sports watch designed for sports-car enthusiasts.

CARRERA

The motor-racing inspired collection for those who dare live life at full speed.

FORMULA 1

The unique, square-faced icon of TAG Heuer’s avant-garde heritage and savoir-faire.

MONACO

Explore our full range of incredible Swiss-made TAG Heuer watches.

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TAG Heuer mens watches at Baker Brothers

TAG Heuer ladies watches at Baker Brothers

FEATURED TAG HEUER WATCHES

THE TAG HEUER STORY

Since its establishment in 1860, Heuer has epitomized avant-garde design, precision engineering, and daring style, shaping watchmaking history. Under the new ownership of the Techniques d’Avant-Garde Business Group since 1985, TAG Heuer has seamlessly transitioned from its legacy of mechanical chronographs to becoming a leading force in crafting timepieces for the modern era. Our commitment to innovation and excellence remains unwavering as we help push boundaries and redefine the standards of 21st-century watchmaking.

TAG HEUER BRAND AMBASSADORS

RYAN GOSLING

Ryan Gosling has transcended the confines of his craft to become more than just an acclaimed actor. He once said he learned not to take time for granted. What drives me is knowing that the clock is ticking. As an ambassador for TAG Heuer, he embodies the brand's ethos of daring innovation and timeless style. With millions of admirers worldwide, his influence continues to shape the world of entertainment.

ALEXANDRA DADDARIO

TAG Heuer chose Alexandra Daddario as one of their ambassadors due to her captivating and versatile performances, which seamlessly align with TAG Heure’s high-end collection, offering style for every occasion. Renowned for her acclaimed roles, with her unique charisma and contemporary flair, Daddario brings a fresh and dynamic energy to the TAG Heuer family, embodying the brand's spirit of innovation and sophistication.