TISSOT AT BAKER BROTHERS DIAMONDS

Tissot has handpicked Damian Lillard, a celebrated NBA All-Star, as their ambassador, driven by a shared commitment to excellence. Recognized for his indomitable spirit and unwavering dedication, Lillard epitomizes the ethos of 'Dame Time', where preparation precedes performance. His relentless pursuit of greatness is mirrored in his affinity for watches. Lillard's endorsement of Tissot reflects a mutual appreciation for craftsmanship and versatility, aligning perfectly with his dynamic persona both on and off the court. ”I like attractive, accessible watches that adapt to every style. That’s why I love Tissot.”

Primož Roglič is an ambassador for Tissot and a cycling luminary with a remarkable journey. Originating from former Yugoslavia, Roglič commenced his athletic odyssey as a ski jumper. Transitioning to cycling in 2011 after securing multiple international accolades, he swiftly ascended to the upper echelons of the sport. Recognized as the top-ranked road cyclist by the UCI World Ranking in 2020, Roglič underscores the significance of precise time measurement in his career and life. His partnership with Tissot epitomises a seamless synergy, reflecting his commitment to excellence on and off the road. “Time measurement is an essential part of my life and my career. For me, this association with Tissot makes perfect sense.”