Discover TUDOR watches - Born to Dare

Born from a spirit of adventure, TUDOR combines a rich watchmaking heritage with pioneering technology and contemporary design. Each timepiece is built with purpose, bringing together robust performance, distinctive character and the expertise behind one of Switzerland’s most respected watchmakers.

Established in 1926 by Hans Wilsdorf, the founder of Rolex, TUDOR was created with a clear ambition: to offer watches with the reliability, style and robustness associated with the finest Swiss watchmaking. That Born to Dare spirit has remained at the heart of the brand, with TUDOR timepieces earning their place on the wrists of professional divers, military personnel and expedition teams around the world.

Today, TUDOR continues to push boundaries, creating watches designed not simply to be worn, but to accompany you wherever adventure leads.
As an official TUDOR retailer, we are proud to represent a brand with a long-standing commitment to quality, innovation and purposeful design. These qualities resonate strongly with our own approach at Baker Brothers, where expertise, attention to detail and a high standard of service have been central to what we do for generations. TUDOR feels like a natural part of that tradition, bringing together enduring watchmaking expertise with a spirit of adventure and a distinctly contemporary character.

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WHY CHOOSE BAKER BROTHERS FOR YOUR TUDOR WATCH?

Sixty years of TUDOR diving history distilled into one, iconic collection. Black Bay.

TUDOR Black Bay

The Pelagos collection features the most complete mechanical divers' watches available.

TUDOR Pelagos

A tribute to the British North Greenland Expedition, TUDOR Ranger is built for the adventurers.

TUDOR Ranger

The TUDOR Royal range is the epitome of versatile and affordable sport-chic.

TUDOR Royal

TUDOR revisits the feminine Clair de Rose line in a refined and timeless manner.

TUDOR Clair de Rose

With the 1926 line, TUDOR pays tribute to its early history.

TUDOR 1926

New Releases Tudor Watches Baker Brothers

The spirit of TUDOR

“Born to Dare” captures an attitude that has always been part of TUDOR. It is about having the confidence to take your own path, embrace the unexpected and approach every challenge with determination.

TUDOR has always been associated with individuals who refuse to follow convention. Today, that same attitude shapes the brand’s watches, balancing a strong sense of heritage with a modern, independent spirit. It is an approach that finds a natural counterpart in Grand Sumo, where discipline, dedication and respect for tradition are central to a life lived with purpose. Both share a belief in staying true to what matters while continuing to push boundaries. For those who are always ready to go further, TUDOR is made to accompany the journey.

Receive a free gift card worth up to £350 with your TUDOR Purchase.

Spend £1,000 - £1,999.99 for a £150 gift voucher, spend £2,000 - £4,999.99 for a £250 voucher, spend £5000+ for a £350 voucher.

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FEATURED TUDOR WATCHES

TUDOR ambassadors

TUDOR’s ambassadors and partners are united by more than achievement. From David Beckham and Jay Chou to Inter Miami CF, Visa Cash App Racing Bulls, the All Blacks and Grand Sumo, each brings their own character, determination and approach to their chosen field.

TUDOR carefully selects individuals and teams who share the values at the heart of the brand: dedication, resilience and the confidence to push beyond convention. Together, they embody the spirit of those who are Born to Dare.

TUDOR has now partnered with the Grand Sumo

Two worlds, one spirit

TUDOR’s partnership with the Japan Sumo Association brings the spirit of “Born to Dare” into the world of Grand Sumo. Rooted in a tradition that stretches back 1,500 years, Sumo embodies the discipline, dedication and self-restraint that define the lives of its rikishi, while TUDOR shares the same commitment to enduring values and a willingness to embrace modernity. The partnership reflects a meeting of two worlds that, despite their different histories, share a deep respect for tradition and the determination to keep moving forward. Together, they celebrate a spirit of discipline, strength and quiet daring that sits at the heart of both TUDOR and Grand Sumo.

TUDOR is back in the race with F1 Team Visa Cash App Racing Bulls

Back on track

TUDOR does things its own way. After all, that’s what being “Born To Dare” is all about. The new Visa Cash App Racing Bulls partnership speaks to that. Slapping the TUDOR name on a winning car is easy. But choosing the right team to support is another story. It means supporting the team that shows promise and shares a daring ethos and a fighting spirit. One that’s ready to take on the challenge of racing to the front of the pack from behind. That’s why TUDOR joined Visa Cash App Racing Bulls. The TUDOR way is to give it your all, rise to the challenge, and dare to try something new.

The Royal reimagined

This is the TUDOR Royal like you've never seen before. With a redesigned case and bezel, manufacture calibre, and brand-new dial colors in three sizes, there's a Royal for every wrist.