Tudor was established by Hans Wilsdorf, the founder of Rolex, in 1926 as a watch with all the style, character and robust high quality of its older sibling Rolex, but at a more accessible price point. This commitment to produce the very highest quality watches led to Tudor timepieces being adopted for use by a number of professional organisations including navies, armies and expedition teams worldwide.DISCOVER TUDOR WATCHES
The spirit of adventure that is inherent within the core of Tudor watches is encapsulated in the Born to Dare campaign. Tudor has a track record of being worn by daring individuals in combat, when exploring our planet or competing in motorsport. The reliability, build quality and celebration of the past, whilst looking forward, makes Tudor the obvious choice for those who were Born to Dare.
Tudor ambassadors include David Beckham, Lady Gaga and the All Blacks rugby team; each of who personify the intrinsic daring nature of Tudor watches. Tudor carefully selects and collaborates with some of the most hard-working, dedicated and daring leaders in their chosen field.
Dare to Dive
The TUDOR brand signature is #BornToDare. This reflects both the history of the brand and what it stands for today. It refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured his watches to withstand the most extreme conditions. It represents the adventures of the daring individuals, who have achieved the extraordinary with a TUDOR watch on their wrist. #BornToDare is a testimony to TUDORs pioneering and cutting edge approach to watchmaking, leading to the brands innovations becoming industry benchmarks.