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DISCOVER THE BORN TO DARE SPIRIT OF
TUDOR’s watchmaking philosophy draws its inspiration from its heritage while incorporating state-of-the-art technology into every TUDOR watch bringing exclusive innovations and pioneering creativity to every piece.
TUDOR was established by Hans Wilsdorf, the founder of Rolex, in 1926 as a watch with all the style, character and robust high quality of its older sibling Rolex, but at a more accessible price point. This commitment to produce the very highest quality watches led to TUDOR timepieces being adopted for use by a number of professional organisations including navies, armies and expedition teams worldwide.
Sixty years of TUDOR diving history distilled into one, iconic collection. Black Bay.
The Pelagos collection features the most complete mechanical divers' watches available.
A tribute to the British North Greenland Expedition, TUDOR Ranger is built for the adventurers.
The spirit of adventure that is inherent within the core of TUDOR watches is encapsulated in the Born to Dare campaign. TUDOR has a track record of being worn by daring individuals in combat, when exploring our planet or competing in motorsport. The reliability, build quality and celebration of the past, whilst looking forward, makes TUDOR the obvious choice for those who were Born to Dare.
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TUDOR ambassadors include David Beckham, Jay Chou, Inter Miami CF, Visa Cash App Red Bull, and the All Blacks rugby team; each of whom personify the intrinsic daring nature of TUDOR watches. TUDOR carefully selects and collaborates with some of the most hard-working, dedicated and daring leaders in their chosen field.
TUDOR has become the Official Timekeeper for Inter Miami CF, a renowned football club known for its global appeal, emerging as a powerhouse in the sport within just five seasons. Inter Miami CF embraces the spirit of "Born To Dare", exemplified by its ambassador and Inter Miami Co-Owner, David Beckham, alongside Managing Owner Jorge Mas and Co-Owner Jose Mas. Together, they embarked on an ambitious journey to establish a football club like no other. Founded on the principle of "Freedom to Dream", this global club, created from the ground up, now boasts some of the world's top players.
With a rich history in motorsport, TUDOR has a legacy of supporting successful teams, from the Tudor Watch Racing Team in the late 1960s to the recent IMSA TUDOR United SportsCar Championship. Now, in 2024, TUDOR re-enters the racing scene by partnering with Visa Cash App RB, a fresh Formula 1® team. Led by proven winner Daniel Ricciardo and promising talent Yuki Tsunoda, the team has undergone extensive changes, reflected not only in its striking livery adorned with TUDOR branding but also in its management and engineering setups. This overhaul signals the team's ambitious journey to establish itself as a frontrunner in Formula 1®.
Among the highlights of TUDOR's 2024 Novelties that were announced at Watches And Wonders this year, are the newest entries to the iconic Black Bay range, showcasing impressive additions such as the Black Bay 58 GMT, a timepiece designed to captivate jet-setters with its dual time zone functionality. Additionally, the monochrome variant of the Black Bay promises a sleek aesthetic, while the Black Bay 58 18k emerges as a striking statement of luxury, crafted in solid 18ct yellow gold. TUDOR reintroduces the feminine Clair De Rose collection, now enhanced with captivating 'TUDOR Blue' dials, which have been a hallmark of the brand since 1969.