TUDOR returns to Watches and Wonders 2025 with an exciting lineup of new timepieces that refine and redefine its signature collections. From the latest evolution of the Black Bay Chrono, celebrating half a century of TUDOR chronographs, to the Black Bay Pro’s striking new opaline dial and the Pelagos Ultra, engineered for extreme depths with 1,000 metres of water resistance, this year’s releases showcase an exciting direction for the Born To Dare brand.

Henry Cavill combines sophistication with authenticity, embodying the brand’s philosophy that elegance is an attitude.

We are thrilled to introduce a rare gem within our team: our in-house Rolex-trained watchmaker.

TUDOR redefines the modern chronograph with the Black Bay Chrono “Flamingo Blue.” Featuring a bold blue dial, this striking timepiece fuses motorsport spirit with dive watch heritage in a truly standout design.

Baker Brothers is honoured to be recognised as one of the top 150 independent jewellery and watch retailers in the UK and Ireland by Retail Jeweller's Inspiring Independents 2024.

Morgan Bourc’his has collaborated with TUDOR for over a decade on various exciting projects, embodying the Born to Dare spirit in oceans worldwide.

Introducing the Gucci Interlocking Series: a collection where bold design meets refined detail, offering timepieces that exude contemporary sophistication. We'll explore the distinct segments of this iconic series, from the sporty yet polished models to the elegantly designed watches.

We spoke with Stef, one of our repair specialists at Baker Brothers, to address some common questions about jewellery repairs and repurposing. Stef provides insights on topics such as ring resizing and the recommended frequency for servicing, giving you a clearer understanding of how our repair process works.

Gucci relaunches its signature Horsebit fine jewellery collection, marking its 20th anniversary, featuring the iconic equestrian-inspired hardware that has long symbolised the House. Capturing the timeless elegance of horseback riding and the storied roots of this emblem, the Horsebit motif is beautifully incorporated into necklaces, bracelets, earrings, and rings.

Crafting your perfect ensemble is akin to curating a masterpiece, where every detail counts. Whether you're aiming for classic elegance or modern sophistication, selecting the right accessories can elevate your look and complement your attire.

Personalised hidden gemstone rings from Baker Brothers are more than just accessories; they are pieces of art that hold deep personal significance. They celebrate unions, commemorate special moments, and highlight individuality in a way that is both elegant and unique.

Rob from Baker Brothers participated in Ride London over the May bank holiday weekend, raising an impressive £1585 for Make-A-Wish UK as part of Team TUDOR.

Toi et Moi rings are a testament to exquisite craftsmanship, showcasing the perfect blend of these two precious gemstones. A symbol of love and connection that has captured hearts for centuries.

Matching your jewellery to your dress is like adding the final strokes to a masterpiece. Every neckline tells a story, and your jewellery should complement and enhance that narrative.

We recently joined Racing Welfare as they hosted their Charity Golf Day on Tuesday 7th May at the Duke's Course at Woburn Golf Club, by kind invitation of His Grace, the Duke of Bedford.