WATCHES AND WONDERS 2024

GENEVA ONCE AGAIN BECOMES THE INTERNATIONAL CAPITAL OF TIME

Watches and Wonder 2024 takes place this year from the 9th – 15th of April. We can’t wait to see what surprises the world’s most renowned watchmakers have in-store for us at the Palexbo in Geneva, Switzerland.

Baker Brothers will be at the show in full force as we bring you video content, photos, and articles straight from the show. We love attending the show as it’s a fantastic chance for us to show you the exciting new releases of Rolex, TUDOR, and TAG Heuer from our perspective.

As Geneva becomes the international Capital of Time, we invite you to bookmark this page, follow us on social media and sign up for our newsletter to ensure that you don’t miss out on any of the latest news from the world’s largest watchmaking show.

A LOOK AT THIS YEARS EVENT

SHOP THE SHOW

EXPLORE THE LATEST RELEASES FROM OUR FANTASTIC WATCH BRANDS

EXPLORE OUR LATEST ARTICLES

Bookmark this page and check back throughout the show for our latest showcases, live from the show !

The Rise of the TAG Heuer Carrera Extreme Sport

December 23, 2024

Inspired by the legendary Carrera Panamericana road race, famed for its demanding challenges in Mexico, Jack Heuer bestowed this distinguished name on the TAG Heuer Carrera collection. The timepieces quickly gained popularity for their precision and innovation, capturing the attention of watch enthusiasts.

Taking Flight - TUDOR Pelagos FXD GMT "Zulu Time"

October 30, 2024

The Pelagos FXD platform, originally created in collaboration with a specialist unit of the French Navy, has been adapted to meet the requirements of the French Naval Aviation. This updated version includes a feature enabling aviators and support crews to monitor "Zulu time" alongside local time and an additional time zone. The new Pelagos FXD GMT is METAS-certified as a Master Chronometer, guaranteeing the highest level of accuracy and dependability under the challenging conditions faced by Aéronautique Navale personnel.

TAG Heuer Aquaracer Professional 300: A Timepiece for Modern Adventurers

October 28, 2024

TAG Heuer has just introduced the newest members of its iconic Aquaracer collection, celebrating those with a passion for the sea and a thirst for adventure. This collection, embodying TAG Heuer’s bold spirit, also stands as a testament to the brand’s relentless pursuit of excellence and innovation in watchmaking—designed to push boundaries on every front.