WATCHES AND WONDERS 2024

GENEVA ONCE AGAIN BECOMES THE INTERNATIONAL CAPITAL OF TIME

Watches and Wonder 2024 takes place this year from the 9th – 15th of April. We can’t wait to see what surprises the world’s most renowned watchmakers have in-store for us at the Palexbo in Geneva, Switzerland.

Baker Brothers will be at the show in full force as we bring you video content, photos, and articles straight from the show. We love attending the show as it’s a fantastic chance for us to show you the exciting new releases of Rolex, TUDOR, and TAG Heuer from our perspective.

As Geneva becomes the international Capital of Time, we invite you to bookmark this page, follow us on social media and sign up for our newsletter to ensure that you don’t miss out on any of the latest news from the world’s largest watchmaking show.

A LOOK AT THIS YEARS EVENT

SHOP THE SHOW

EXPLORE THE LATEST RELEASES FROM OUR FANTASTIC WATCH BRANDS

EXPLORE OUR LATEST ARTICLES

Bookmark this page and check back throughout the show for our latest showcases, live from the show !

Straight from Paradise - TUDOR Black Bay 54 Blue Lagoon

June 17, 2025

The TUDOR Black Bay 54 ‘Lagoon Blue’ pairs sunlit charm with precision craftsmanship, a classic TUDOR heritage reimagined in a sleek 37mm form for those who value character in every detail.

The Enduring Charm of Rose Gold

June 2, 2025

From its soft blush tone to its versatile elegance, discover why rose gold remains a go-to choice for modern jewellery and watch lovers.

Design Inspired by the Fast Lane - TUDOR Black Bay Chrono Carbon 25

May 9, 2025

TUDOR commemorates its enduring connection to motorsport with the release of the Black Bay Chrono “Carbon 25. Created for those who live life in the fast lane, the Black Bay Chrono “Carbon 25” fuses TUDOR’s motorsport heritage with cutting-edge design.