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DIAMOND SPECIALISTS
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Privacy Policy

Baker Brothers Diamonds is committed to ensuring the ways in which we collect, store and process data is transparent.
We take your data seriously, and as such undertake a number of administrative and technical procedures to ensure your data remains secure.
With regard to the Data Protection Act 1998, and the General Data Protection Regulation (EU) 2016/679, Baker Brothers Diamonds is the data controller, registered at Diamond House 11-13, St. Peters Street, Bedford MK40 2PN.
This privacy policy outlines how your personal information is collected, processed and shared.
By continuing to navigate this website or by submitting data via the forms you are agreeing to accept our terms as outlined in the policy below.

Privacy Policy

Baker Brothers (Jewellers) Ltd holds and processes a range of information about its clients, and other persons who may be interested in Baker Brothers (Jewellers) Ltd services.
 
This privacy notice applies to all Baker Brothers (Jewellers) Ltd operations and explains the type of information that we process, why we process it and how that may affect you.
 
We may update this privacy notice from time to time and will post any revised notice on this webpage. Where appropriate we may notify you by email or by a notice on our website that our privacy notice has changed but we recommend that you check this page regularly. Any changes will be immediately effective on posting.
 
What information do we collect about you?
Most of the personal data we process about you comes directly from you (whether face to face, over the telephone, on a paper form, by email or online) for example:
 
When you make a purchase in store, or online;
when you bring in an item for repair, or ask us to produce a valuation;
when you express an interest in purchasing an item, to one of our staff or representatives;
when you sign up on bakerbrothersdiamonds.com to receive news and mailers via email.

Your image may be collected automatically when you visit our premises, via CCTV. CCTV is in use for security reasons, to protect our staff, clients and property. Photography takes place at events, which means that your image may be used for social media or marketing purposes. If you are not happy for your image to be used in this way, you must make yourself know to a member of Baker Brothers staff.
 
Privacy Notice:
Rolex Section

While navigating on the Rolex section of our website, you may interact with an embedded website from www.rolex.com. In such case, Privacy Notice and Cookies Policy of www.rolex.com are solely applicable.

Your rights
Under current legislation you have the following rights regarding your data:

  1. The right to be informed
  2. The right of access
  3. The rights of rectification, erasure, restriction of processing and objecting
  4. The right to data portability
  5. Rights in relation to automated decision making and profiling

With respect to these rights we have provided the following information:

 

The right to be informed
Below is a summary of the data we collect:

What data is collected How it is collected Legal basis Retention period Why we collect it Who it may be shared with
IP Address, browser and operating system information Automatically Legitimate interests Until deletion request Investigating activities in breach of the Computer Misuse Act (1990). Law enforcement services and other 3rd parties for the purposes of investigation.
Anonymous website usage statistics and demographic information Automatically Legitimate interests Determined by Google and potentially other 3rd party providers To allow us to monitor and improve the features and services offered by the website. Google and potentially other 3rd parties for the purposes of improving the website.
Personal data entered via the contact form(s) Website form(s) Consent Until deletion request To reply to your enquiry and provide subsequent assistance. Data will never be shared without your prior consent.
Personal data entered via the newsletter signup form(s) Website form(s) Consent Until removal request To keep you up to date with relevant information about our products or services. Data will never be shared without your prior consent.
Personal data entered via the registration form(s) Website form(s) Consent Until removal request To allow you to login to the website and access your account. Data will never be shared without your prior consent.
Personal data entered via the purchasing form(s) Website form(s) Contractual, legitimate interests In line with the laws for accounting records To fulfil your order and for our accounting records. Card details are never stored locally, and are passed directly onto the payment provider. 3rd parties who are involved in the completion of the purchase, such as payment handlers and shipping companies. In addition data may be shared with 3rd parties for the purposes of accounts auditing.
Personal data entered via the live chat form Live chat form Consent Determined by 3rd party provider To reply to your enquiry and provide subsequent assistance. 3rd party live chat provider for the purposes of providing the service.

Sharing of information

In order to provide our services and complete our contractual obligations we may need to share your data with specific 3rd party organisations. These include contractors who are involved in the provision of this website and those involved in the fulfilment of orders. Where this sharing of data occurs we will ensure that the data will be communicated securely.
Where data may need to be shared to countries outside the European Union, we will ensure additional precautions are taken.

Transmission of information
Where sensitive data is transmitted between your browser and the web servers we will ensure adequate precautions are taken, for example encryption in transit where applicable.

Storage of information
We will endeavour to keep any information we store about you secure by taking necessary technical and administrative precautions including, but not limited to:

  • Access control restrictions
  • Firewalls
  • Malware scanning
  • Encryption of sensitive information

Do not track

Please note that we do not alter the website's data collection practices when a 'Do Not Track' signal is passed from your browser.

3rd party links
On this site we may include links to 3rd party websites. Please be aware we have no control over the data you share with the 3rd party sites or the way they handle data. We would recommend that you review the privacy policy on each site.

 
The right of access

Any subject access requests must be made in writing via email or to our registered business address. These requests will be dealt with in accordance of the General Data Protection Regulation (EU) 2016/679.
We will respond within one month of receiving the request.

 
The rights of rectification, erasure, restriction of processing and objecting

Where there is a desire to exercise these rights, please make your request in writing via email or to our registered business address.
In some cases there may be relevant legal obligations which mean we are unable to comply, for example the deletion of financial records, but where this occurs we will provide clear and concise reasoning.

 
The right to data portability

Where you require your data to be ported to another system, please make a data subject request as outlined in the 'Right of access' section above.
With this request we will provide all data we hold about you, however we may be unable to accommodate requests for data to be in a specific format. We will not pass this information directly to a 3rd party, but to you to provide to whichever 3rd party you wish to share it with.

 
Rights in relation to automated decision making and profiling

Your information will not be used for automatic decision making, with the exception of the completion of financial transactions.

 

Complaints

If you have any complaints regarding our handling of your data, please contact us in writing by email or to our registered business address. In addition you can lodge an official complaint with the Information Commissioner's office - https://www.ico.org.uk.

CHANGES TO OUR PRIVACY POLICY
We keep our privacy policy under regular review, and we will place any updates on this web page. This privacy policy was last updated on 17th January 2022.
 
HOW TO CONTACT US

Please contact us if you have any questions about our privacy policy or information we hold about you.
 
Email us: [email protected]
 
Write to us: Baker Brothers Diamonds (FAO Marketing Department)
 11-13 St Peter’s Street, Bedford, MK40 2PN
 
Call us: 01234 352343