Tag Heuer is a fabulous Swiss watch brand that dates back to 1860 and is a wonderful example of a company embracing it’s heritage and historic engineering capabilities whilst always moving with the times, so that their watches embody quality, class and modernity.

The Tag Heuer Aquaracer is a perfect example of this ethos. This range of watches designed with the water sports devotee in mind have continually developed over the years.

In 1895 Heuer first patented a water resistant case, and in 1950 they launched the Mareograph- the world’s first chronograph with a tide and regatta indicator. Their continual development of watch technology led to the introduction in 1983 of their first range of professional diving watches, called the 2000 range which was the precursor to the prestigious watch we now know as the Aquaracer being launched in 2003.

The Aquaracer family includes a range of professional divers watches that adapt to all lifestyles. They have a robust stainless steel case with a superluminova coating added to the dial markers and hands to make the dial easy to read even in the depths of the ocean, whilst keeping the look of the watch stylish and modern with an impressive variety of dial choices available.

The Aquaracer has a distinctive unidirectional 12 facet bezel with built in riders for easy turning, even when wearing diving gloves. It is unidirectional because accidental movement may indicate more dive time is remaining. The watch has a comfortable stainless steel bracelet with an easy to fit extension for the bracelet making it easy to adjust to wearing over a wet suit and has a safety clasp to prevent accidental opening. The screw down crown has double safety gaskets to prevent water and dust penetration.

New for 2020…

Tag Heuer continue the development of the Aquaracer range with the addition of this fabulous looking GMT model. This combination of colours not only looks great, but makes sense with a GMT watch- the blue tracks the day and the black tracks the night.

This watch has a 43mm stainless steel case with a blue horizontal patterned dial that features a blue sunray brushed finish. Being that it’s a GMT the bezel rotates bi-directionally and the bezel is stainless steel with a black and blue coloured 24-hour aluminium insert to track a second time zone when paired with the blue arrowed-shaped central GMT hand.

This Aquaracer GMT has a 300m water resistancy and a screw down crown and caseback, and at a price of £2500.00 this is a formidable offering in the GMT sports category.

Tag Heuer have an equally amazing offering for women in the Aquaracer collection. Lets not forget that Tag Heuer, being the trail blazers that they are, were one of the first companies to start creating quality, modern, Swiss watches for women, introducing the sporty looking Aquaracer in the 1990’s at a time when women’s watches were mainly gold or gold plated with only the basic time function.

Tag Heuer has always appealed to the demographic of cool, modern and sporty women and this is represented in their choice of female brand ambassadors, with the tennis pro Petra Kvitova and the model/activist Cara Delvingne.Tag Heuer’s marketing campaigns often feature female athletes with its now legendary slogan “Don’t crack under pressure”. If you’re a woman who likes the sports aesthetic or wants a real divers watch then the Tag Heuer Aquaracer is the perfect choice.

The great thing about the Aquaracer range of ladies watches is that it caters for all tastes, from the more dressy 27mm version with a steel bracelet and mother-of-pearl diamond set dial, that sits as well with a gorgeous dress as it does with your running outfit or wetsuit, to the chunkier case and gorgeous dial colours of the 35mm model with the black ceramic bezel. My favourite has to be the 35mm with a black mother-of-pearl dial – a truly scrumptious watch – I love the look of this paired with a black dress or jeans and a simple t-shirt, it’s a winning look all round.


All Tag Heuer watches come with a 2 year warranty and we will despatch any new watch purchased online free of charge with a next working day delivery time, and we can arrange any bracelet alterations in store free of charge before or after the watch is delivered. 

View the collection here