The time has finally arrived, the week that all watch aficionados have been waiting a year for.

The chocolate factory has once again opened its doors allowing us to gorge on all the fabulous new releases from the Swiss watch industry. Many years of work and development finally on show for the world to see, and it did not disappoint.

The Rolex stand was, as ever teeming with the press trying to get a glimpse of the latest releases. The hottest watch was the Rolex GMT Master II, highly anticipated and one which the phone has not stopped ringing for. This new timepiece with a red and blue ceramic bezel and the stylish jubilee bracelet making it stand out from the existing professional models.

The other favourite with our buyers was the new-generation Oyster Perpetual Datejust 36 features redesigned case sides and lugs, and is equipped with cutting-edge calibre 3235. Available in either Everose Rolesor (combining Oystersteel and 18 ct Everose gold) or yellow Rolesor (combining Oystersteel and 18 ct yellow gold), each available with a large selection of dials. How do they manage to make a watch that has spanned eras, still look so aesthetically appealing and solidate all the major innovations that Rolex had contributed to the modern wristwatch until then. Aesthetically, the Datejust has spanned eras while retaining the enduring codes that today still make it one of the most recognizable and aspirational of watches.

Above: Rolex GMT Master II

‘Born to Dare’ - is the motto by which Tudor crafts their stylish, robust timepieces. The brand’s exciting launches at Baselworld 2018 show that this mentality is just as alive at Tudor HQ, as the years since their recent relaunch.

The new Tudor Black Bay GMT, allowing the local time, as well as two other timezones to be displayed simultaneously on the dial. Despite the updated complication, the Black Bay GMT remains true to its roots as a divers’ watch. The dial features large angular snowflake hands, luminescent hour markers and a crisp black dial. These features ensure maximum legibility, especially in dark conditions. A manufacture calibre MT5652 has been designed by Tudor, specifically for the Black Bay GMT. This automatic movement boasts a 70-hour power reserve, and has been designed to ensure reliability, robustness and longevity. The distinctive Black Bay GMT captures the essence of the Black Bay in version for world travellers.

Above: Tudor Black Bay GMT

GMT seems to be the function of choice this year. Tag Heuer bring a new Carrera to the table this year. We can see the sheer excellence of these watches design and functions through the skeleton dial, topped with a clean black and blue bezel style. This watch also features a GMT function which allows the user to see a secondary time zone.

TAG Heuer also expands their elegant Link collection to include a chronograph version, giving this iconic timepiece a stylish, sporty look!

With a design dating back to 1987, the Link is famed for its immediately recognisable bracelet, with distinctive S-shaped links. Noted for its elegant style, but also for wearer’s comfort, each link is rounded on the top, bottom and sides for an exceptionally smooth feel on the wrist.

Above: TAG Heuer Carrera Chronograph GMT

Once again Baselworld has presented us with some refreshing innovative pieces which will be undoubtedly sought after and will certainly spark all kinds of excitement within the industry and to all watch lovers.