Featured Designers

One man's vision and brilliance inspired the transformation of a nondescript maker of watch components into a world-class brand. A man possessed with unshakable faith in the power of technology. He led an extraordinary team of engineers, scientists and designers on a quest for the impossible - and made it happen

In the years that followed Rado sought, and ultimately found, ways to transform this original vision into the tangible reality of watches. A series of Rado timepieces celebrated today as icons of modern design.

For some, design is merely decoration, a superficial layer wrapped around components. For Rado, design is essential, the basis of the world we live in. An intelligent answer to individual needs. Design is the materialization of a vision, the promise of innovation, a creative progression and the human touch in an otherwise industrial process.

All of Rado concepts and materials are evidence of a relentless quest to test the limits of technology. Their products are the results.